How to Calculate the ROI of SEO
Most companies and businesses have invested in having websites to represent the products and services they offer to the world at large. One major problem that these website owners experience is the lack of direct ways to gauge the amount of progress made or the success rate. Ranking a website is not a direct procedure as it requires you to have patience. Several factors determine the performance of a website. These include:
- The amount of traffic a website receives.
- The conversion rates
- Set up conversion tracking in analytics. There are two types of conversions which are determined by the goal of your website. For eCommerce sites, conversions refer to a purchase being made while for lea- based websites, conversions refer to subscriptions and registrations.
- Divide the conversions and categorise them by channels. This will allow you to look at the performance of your website through a specific timeframe. You need to determine which elements on your site draw the most traffic.
- Create a comparison chart of how much you spend within the specified time frame, could be a month or a year, with the amount you are getting.