It is a great idea to keep in mind the SEO factor in your content first before you begin writing. Many writers do write the content first then run content optimization later, which is a wrong approach because it will sound like artificial bots. You need to understand the vocabulary and the structure of your content well enough for you to incorporate SEO factors naturally without sounding queer.

Some of the aspects of content marketing best practices you need to observe to get more organic traffic. The aspects include: topic research, TF-IDF, featured snippets, and mobile-focused keyword research.

Topic research

Topic research is a logical response to how Google interprets searchers. The Hummingbird algorithm has changed the way do search content significantly. The SERP nowadays is formed through a semantic approach. It is paying more attention to a keyword in each query and taking into consideration the meaning rather than matching the keyword.

Market analysis

Define your buyer’s persona properly and focus on their background and content they prefer. Remember, different user categories have differing preferences in regards to formats, platforms. You should dive into communities, and the audience were you should present the content. Adapt swiftly to the way they speak or address issues and incorporate thoroughly the problems they have and fill the gap by providing authentic content that is compelling.

Competitors best practices

For your website to be ahead of your competitors, take a close look at those who are successful in their industry niche. Remember that lists and guides rule in the world of SERP, also adding years on your keyword help rank better.

Evergreen core content

You should post evergreen content, while armed with insights or customer needs and what pains your competitor’s strategies. Knowing all this information helps you implement SEO and SERP better than your competitors. You should find and indicate frameworks that are repeatable and are evergreen. Armed with sets of articles, give them support with news-jacking contents and formats that will drive engagement into viral trends and does traffic to the web site.

TI-IDF

You probably must be wondering, what if you used words like ’or,’ ‘and,’ ‘at,’ you will never miss them on every web page, why can’t you use them for the target audience? This is the point in time that TF-IDF comes in handy. The term frequency – Inverse document frequency calculates the importance of a word in a document. Term frequency is used to define how often you are likely to find a word while the inverse document frequency means the number of times a word is found in larger sets of documents called corpus. Literally, IDF is meant to downgrade the weights of words frequently used like with, an, or, at, from, etc. That is the reason why prepositions and articles do not matter so much in a web page.