Content marketing, in other words, is the marketing of a business brand through intentional sharing of informational, educational, entertaining, and insightful to help readers improve their lives. This could change personal behavior or influence decisions made by the readers regarding purchasing a brand. The content does not force sales pitch at the people; rather it only helps them reach and choose the best decisions which may include buying your product as well if they feel confident and satisfied by your strategies. It is a marketing approach that is focused on disseminating valuable, relevant, and consistent content that nerds reader along and retains them for a good reason. This in the end, helps to bring profitable customers to your brand. How content marketing use the media? To be more specific, content marketing refers to the sharing of knowledge and advice from the content owner through entertainment by means and formats that include the following; blog articles, videos, social media marketing, cartoons, quizzes, assessments, generators or calculators and apps. Inbound marketing is more focused on tactics that nurture and generate leads towards sales. Blogging as a foundation for content marketing Blogging is the art of creating curative content for marketing that allows people to access valuable information and advice before making the decision to buy a brand. You need to stand the authority as an expert in the industry for you to win the attention of many visitors who will come back for more advice for free. Blogs welcome onboard other media of content marketing. Blog articles are always shorter but address thoroughly the topics while those other forms of content marketing address specific details necessary to share information and convert to customers. Videos, for example, are highly engaging and captivating the viewers. If the video content is well created, they will have the ability to go viral and in the process, send tremendous traffic to the brand and possibly translate to sales in the end. Content marketing is done with the hope of obtaining readers’ contact information for a piece of more customized information by means of subscription to newsletters or by simply filling out a form to access valuable tools like ebooks. In the process, the owner of the content will have access to the full contact information of their customers for easy communication with them through warm calling. Why content marketing? First of all, you need to understand how leads are arrived at, and how they are closed down through a cycle which begins with; awareness, research, consideration, and finally buying. Content marketing is just content that has useful information, which utilizes SEO to rank better on the search engines so that people are sent to the relevant and up to date content.